Taschen "20th-Century Fashion. 100 Years of Apparel Ads" - product description "20th-Century Fashion" is a fascinating, illustrated story of the evolution of style, told through the lens of 400 fashion advertisements from the Jim Heimann collection. This nearly 600-page publication documents the extraordinary journey of fashion in the 20th century—from the exclusive Parisian salons for the elite to the global mega-industry shaping popular culture. The book analyzes changing silhouettes and trends: from House of Worth crinolines and Dior dresses, to the Mary Quant revolution and low-rise jeans. It is not only a record of wardrobe changes but also a study of marketing and sociology, showing how historical events, film stars, and fashion houses influenced what we wore then and what we choose today. Discover a century of fashion and marketing in one unique volume. Also, check out our other style history books. Author — Alison A. Nieder Editor - Jim Heimann Publisher - Taschen Hardcover , 592 pages Language - English A look at 100 years of men's and women's fashion history through authentic print ads 400 carefully selected prints from the prestigious Jim Heimann collection A detailed timeline and introduction to the most important trendsetters Analyzing the transition from bespoke tailoring to ready-to-wear A description of the influence of Hollywood, fashion magazines, and celebrities on the mass clothing market. An insightful look at the evolution of marketing techniques in the fashion industry Compact and durable format from the Bibliotheca Universalis series: 14 x 19.5 cm Weight: 1.00 kg – a huge dose of knowledge about the visual culture of the 20th century
