Taschen "D&AD. The Copy Book" - product description "D&AD. The Copy Book" is an updated and refreshed edition of the legendary publication, considered the bible of modern copywriting. Produced by D&AD in collaboration with Taschen , the book is a compendium of knowledge on the incredibly difficult art of copywriting. Its 544 pages feature essays and a selection of the best work by 53 global industry leaders, including icons like David Abbott, Dan Wieden, and Barbara Nokes. This publication isn't just for advertising agency professionals; it's an invaluable resource for anyone who wants to influence people more effectively, craft clearer arguments, and build persuasive messages—online, on paper, and in person. Master the art of words and learn to capture your audience's attention. Also, check out our other design guides and albums. Editor - D&AD Design and Art Direction Publisher - Taschen Hardcover , 544 pages Language - English An updated edition of the bestseller that is the ultimate reference for creative directors. Essays and case studies by 53 leading copywriting experts from around the world Practical lessons on creating persuasive arguments and engaging content An overview of historical and contemporary advertising campaigns of the highest creative standard. An initiative of the non-profit organisation D&AD, promoting excellence in visual communication. Compact and handy format from the Bibliotheca Universalis series: 14 x 19.5 cm Weight: 0.85 kg - a solid portion of knowledge in an elegant package The perfect gift for marketers, journalists, politicians and business leaders
